The idea for his brand stems back into his Army days when he developed seasonings for his brothers in arms. After the service, he went to college to sharpen his business skills and went on to launch his new brand. Murff donates a portion of his proceeds to charities that benefit military and first responders.
This Original style jerky is described by Murff as, "a taste everyone can enjoy", going on to say that it's for those who want to, "keep it simple.
Beef, water, soy sauce, worcestershire sauce, vinegar, corn syrup, salt, salt cure (93.75% salt and 6.25% sodium nitrite)
The first flavor that hits my tongue is a light salt. A faint smokiness comes in after, followed by a touch of sweet. The chewing brings on a bit of buttery flavor, while the salt increases just a hair.
For being described as, "keep it simple" and a "taste everyone can enjoy", certainly it's accurate. It's very simple. The initial bite suggests there's almost no flavor, but there's a light salt that slowly comes on while a buttery flavor rolls into the chewing. Despite the soy sauce and worcestershire sauce ingredients, I really don't taste either. It's totally mild and barely seasoned.
Otherwise, the primary taste profile is a lightly salted, butter flavor, and a wee bit of sweet. The natural meat flavors are light.
The chewing texture is dry. The thinner sliced pieces are easy enough to chew, but there are thicker slices rather tough to get through. They chew down into something meaty, but not really steak-like. Rather, they tend to retain a slight plastic feel.
This Original beef jerky from Grill Your Ass Off is intended to be simple and bare bones, and definitely delivers. It's totally mild and has practically no seasoning. It ends up having a lightly salted, butter profile, faintly sweet, with a light natural meat flavor. It's a dry jerky, with thinly sliced pieces being fairly easy to chew, but others being rather tough. Overall, it's still a snackable jerky thanks to that buttery character, and certainly, there's an audience for simple, plain jerky. Overall, it's not going to wow you with an explosion of flavor, but it's still an example of how good jerky can be with minimal ingredients.
Rating: Good (4/5)