About Us

Continued camaraderie through good ass BBQ.

During Jason's transition from the military to the civilian world, he struggled (as many veterans do) with finding a purpose beyond service. Growing up Texan, he had always had a passion for cooking and loved how good food always brought everyone together.

As a Veteran Owned Business, we take pride in every point of the journey, from manufacturing to when the product reaches the customer's hand, ensuring that it is the highest quality and the best service. 

Taste the Freedom

It is humor that gets us through the dark times, so each item is designed with a military or first responder theme to give you and a friend a good laugh or bring back a great memory.

Every bottle is made in Texas with pride.

Each product sold proudly supports a true non-profit veteran organization or event.

Explosive growth

Since the company’s creation in 2016, we have been on a wild roller coaster of unprecedented growth becoming one of the fastest growing Veteran Owned seasoning companies in the USA.

Grill Your Ass Off has recently been featured on Forbes, Fox Business, and was named the Veteran Owned Small Business of the Year for 2022 by the American Freedom Fund.

Jason - Owner and CEO

Jason Murff

Owner/CEO (ARMY)

Jason served in the Army, as an Infantryman (11B), and in the Old Guard. After serving, went on to study Aircraft Pilot Training at TSTC in Waco. It was during this time that he started this amazing company, literally out of his garage! Murff has continued to grow and build Grill Your Ass Off into one of the fastest-growing seasoning companies in the USA! 

Favorite Seasoning: Claymore Cajun
James - bravo sales leader

James Kidwell

Bravo Sales Leader

For 16+ years, James has served in Law Enforcement, Fire & EMS, and Search and Rescue! When James isn't busy with the hose, he has his hands deep in a lot of A$$ at GYAO. Not only does he spearhead our Sales Force, but he also has his dirty fingers in our Social, Creative, and Marketing Teams as well. We fire and hire him daily.

Favorite Seasoning: Willie Pete Chicken
Olivia -master chief exec


Ma$$ter Chief Exec

Olivia served in the Navy as an Aviation Electronics Technician (AVI). Nerd Alert! After her time in service, Olivia went to school in South Carolina for Orthopedic Manual Therapy. In 2016, Olivia and her family came back home to Texas where she founded several successful businesses that continue to serve the Health & Wellness of the local community.

Favorite Seasoning: Crispy's Mango Habanero
Jeff - alpha sales leader

Jeff Webb

Alpha Sales Leader 

Jeff is combat veteran that served in the United States Marine Corps with 1st Battalion 7th Marines, Weapons Company. After service Jeff graduated from the University of Texas at Tyler with a Bachelors in Mechanical Engineering. How did an Engineer become a  Sales Team Leader at GYAO? Great question! He hacked our database and hired himself! He's come so far since his days of eating crayons.

Favorite Seasoning: Ma Deuce Steak Seasoning


SGT A$$ Packer

Junior was a Correctional Officer for 4 years with the Texas Department of Criminal Justice.  He worked at the Dr. Lane Murray Unit in medium custody, close custody, and Administrative Segregation.  He is an elusive creature but if you ever do get a chance to spot him, bet you'll often find him wearing his favorite I Eat Ass hoodie. 

Favorite seasoning: Ma Deuce Steak Seasoning