About Us

A man holds a clear package of Grill Your Ass Off Cowboy Style Beef Jerky in front of an American flag backdrop.

Continued camaraderie through good ass BBQ.

During Jason's transition from the military to the civilian world, he struggled (as many veterans do) with finding a purpose beyond service. Growing up Texan, he had always had a passion for cooking and loved how good food always brought everyone together.

As a Veteran Owned Business, we take pride in every point of the journey, from manufacturing to when the product reaches the customer's hand, ensuring that it is the highest quality and the best service. 

A photo featuring Grill Your Ass Off's Steak and Whiskey spices being showcased on a television segment, with the American flag visible in the background.

Taste the Freedom

It is humor that gets us through the dark times, so each item is designed with a military or first responder theme to give you and a friend a good laugh or bring back a great memory.

Every bottle is made in Texas with pride.

Each product sold proudly supports a true non-profit veteran organization or event.

Jason, the owner of Grill Your Ass Off, smiles while holding the "Veteran-Owned Small Business of the Year" award and the accompanying certificate.

Explosive growth

Since the company’s creation in 2016, we have been on a wild roller coaster of unprecedented growth becoming one of the fastest growing Veteran Owned seasoning companies in the USA.

Grill Your Ass Off has recently been featured on Forbes, Fox Business, and was named the Veteran Owned Small Business of the Year for 2022 by the American Freedom Fund.

Meet The Team

Jason, the owner of Grill Your Ass Off, holding a perfectly smoked rack of ribs, next to a photo of him in his military uniform.

Jason Murff

Owner/CEO (ARMY)

Jason served in the Army, as an Infantryman (11B), and in the Old Guard. After serving, went on to study Aircraft Pilot Training at TSTC in Waco. It was during this time that he started this amazing company, literally out of his garage! Murff has continued to grow and build Grill Your Ass Off into one of the fastest-growing seasoning companies in the USA! 

Favorite Seasoning: Claymore Cajun
A split image of James, the Sales and Marketing employee for Grill Your Ass Off, pictured in his firefighter gear and in a more recent portrait.

James Kidwell

Bravo Sales Leader
(LEO, FIRE, EMS, SAR)

For 16+ years, James has served in Law Enforcement, Fire & EMS, and Search and Rescue! When James isn't busy with the hose, he has his hands deep in a lot of A$$ at GYAO. Not only does he spearhead our Sales Force, but he also has his dirty fingers in our Social, Creative, and Marketing Teams as well. We fire and hire him daily.

Favorite Seasoning: Willie Pete Chicken
A side-by-side image of Dylan, the Warehouse Manager at Grill Your Ass Off with a background as a US Marine, featuring a photo in uniform alongside a current picture with a Grill Your Ass Off hat.

Dylan Steward

Meet Dylan, our Warehouse Manager extraordinaire, with a US Marine background that brings a whole new level of efficiency and hilarity to our workplace. Formerly an expert USMC Reserve Generator Mechanic, he even had a deployment to Bahrain, where he charmed generators into submission with his legendary skills. Running our warehouse like a well-oiled military operation, he combines Marine-like precision with a comedic flair that keeps us all laughing while getting the job done. With Dylan around, logistics have never been more fun, and we're proud to have our own "Generator Whisperer" leading the charge! Oorah!

Favorite Seasoning: Gunpowder Steak & Brisket Seasoning

Supporting Veteran & First Responders Causes

Since our inception in 2016, we’ve partnered with some of the best nonprofits across the country who are making great strides in supporting our military, veteran and first responder communities. Our partnerships are designed to help support the mental, physical, and emotional wellness of those that serve our country and communities. 

Our vision is to unite the world, one grill at a time. Regardless of race, religion, or politics, we know that good food brings everyone together… well unless you put ketchup on steak, we can’t help you there.

  • The Independence Fund Logo
  • Inspire Up Foundation Logo