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Grill Master Approved

Grill Master Approved — Video 1
Grill Master Approved — Video 2
Grill Master Approved — Video 3
Grill Master Approved — Video 4

PULL THE PIN, PASS THE PETE

For the original white meat, we could look no further than the M34 White Phosphorus Grenade.  This seasoning adds an explosive southern garlic and pepper flavor to everything you put on it. This simple yet versatile seasoning blend is a must for meal prep. Sprinkle over chicken when grilling, roasting, barbecuing, or pan-frying. Willie Pete Chicken Seasoning is phenomenal with veggies and soups too. This seasoning has the right blend for a fine-class quality dish.

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Flavor Profile & Ingredients

Flavor Profile: Southern Garlic Pepper Blend

Ingredients: Garlic, Salt, Black Pepper, Brown Sugar (molasses), Onion, Paprika, Disodium Inosinate and Disodium Guanylate, Parsley, Bell Pepper, Red Pepper, Oleoresin Paprika (canola oil, ascorbic acid), Turmeric, Silicon Dioxide (anti-caking)

Nutrition Facts

Nutrition Facts

about 156 servings per container
Serving Size 2 grams (2g)

Amount Per Serving
Calories 0

% Daily Value*
Total Fat 0g (0%)
Saturated Fat 0g (0%)
Trans Fat 0g
Cholesterol 0mg (0%)
Sodium 250mg (11%)
Total Carbohydrate <1g (0%)
Dietary Fiber 0g (0%)
Total Sugars 0g
Includes 0g Added Sugars (0%)
Protein 0g

Vitamin D 0mcg (0%)
Calcium 3mg (0%)
Iron 0mg (0%)
Potassium 17mg (0%)

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Crafted for maximum flavor and versatility, this Southern-style blend brings bold, savory depth with a hint of sweetness. It delivers gentle heat and a fresh finish that elevates every bite. Perfect for seasoning chicken, meal prep favorites, breakfast dishes, soups, and roasted vegetables—Willie Pete brings explosive flavor to your everyday cooking.

Frequently Asked Questions

What Can I Use This Seasoning On?

It’s great for grilling, smoking, roasting, or adding bold flavor to everyday meals. There's really no wrong way to use it—it's incredibly versatile! If you're looking for new ways to cook with it, be sure to check out our recipe page for ideas.

Is This Product Gluten-Free & MSG-Free?

Yes! Our seasonings are gluten-free and MSG-free, so you can focus on firing up the grill without overthinking the label.

Is This Spicy?

No, this product is not spicy.

How Fast Do You Ship?

Orders usually ship within 24–48 hours. We’re located in Texas, and delivery time depends on your location. Express shipping is available at checkout if you need to grill in a hurry!

Do You Offer Military & First Responders Discounts?

Yes! You can verify your GovX ID directly at checkout. Learn more here.

How To Become an Elite Pitmaster?

Sign up to become an Elite Pitmaster and enjoy VIP perks like free shipping, a digital punch card, early access to new releases, Elite-exclusive products, and more!

Does Grill Your Ass Off Give Back?

Hell yes! Grill Your Ass Off proudly supports military, veteran, first responder, and community-focused nonprofits through select products, partnerships, and campaigns. When you stock up on flavor, you’re helping us support the people who serve.

  • 5 stars: 117 (96%)
  • 4 stars: 3 (2%)
  • 3 stars: 2 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
M
Michael Burke
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
Sure Willie Pete is a solid go to for BBQ chicken..

Sure Willie Pete is a solid go to for BBQ chicken, but have you ever tried it as a Pizza seasoning as well? Because you should really try it. Also goes well as a seasoning on pizza burgers (ground burger and sausage meat mixed together with Willie Pete and Platoon Sergeant on a toasted (grilled) bun topped with mozzarella cheese, pepperoni and warmed pizza sauce)

Michael, Willie Pete on pizza AND pizza burgers? That pepperoni-mozzarella combo sounds like a mission worth repeating. Thanks for the recon and for throwing Platoon Sergeant in the mix too.

L
Lisakay Gurney
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
All of your seasonings are the Best! Plus

All of your seasonings are the Best! Plus, I love the fact that you provide recipes, and you are Veteran Owned 🇺🇸🇺🇸🇺🇸. Thank you for your service 🇺🇸🇺🇸

Thank you for your service and the kind words, Lisakay — glad Willie Pete and the recipes are hitting the mark, and thanks for sharing those photos.

S
Steven Vandewerker
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
Willie Pete’s seasonings

Absolutely love it.

Hi there! Thank you for your feedback on our Willie Pete Chicken Seasoning. We're so happy to hear that you absolutely love it! We truly appreciate your support and hope you continue to enjoy our seasonings. Have a great day!

S
Smoke N Sizzle
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
Great flavor

Great flavor. Our customers love it!

Hi there,

Thank you for your kind review! We are thrilled to hear that you and your customers are enjoying the great flavor of our Willie Pete Chicken Seasoning. We strive to provide the best quality products for our customers and we're glad to know that it's being appreciated. Keep spreading the love for Willie Pete! Have a fantastic day.

B
Bryan Poppenhusen
Thanksgiving

Decided to smoke a turkey for the first time this past Thanksgiving. Came out pretty tasty for a 1st timer. Between the Battleship Brine and the Willie Pete the bird came out pretty good. Not perfect (my fault), but still tasty!

Smoking a turkey for the first time? That’s no small feat! Sounds like you knocked it out of the park with Willie Pete and Battleship Brine. We’re excited to hear how you keep leveling up your cooks—thanks for trusting us with your Thanksgiving bird!

M
Mike Perkins
Great!

Love this stuff! Perfect for smoked poultry!

Thanks for the love! Willie Pete is definitely a game-changer for smoked poultry. Glad you're enjoying it! 🔥

R
Robert Hanks
Great Seasoning

I really enjoyed the great flavor of this seasoning. Placed it on chicken quarters and they came out great

Thank you so much for your review! We're excited to hear that you loved the flavor of our seasoning, especially on chicken quarters. It's always great to know when our products help elevate your meals and turn out just right. We appreciate your support and hope you continue to enjoy using our seasonings to create more flavorful dishes!

C
Christopher Griser
Goes well with everything.

This might have been intended just for chicken but so far everything that I have tried it on has been spectacular. A few nights ago I used it on steak and it was exceptionally tasty. You can sprinkle this on eggs, toast, grits, or kick your popcorn up a few notches. This is a well balanced blend of flavors meaning, nothing gets overpowered however, if you wanted to add some spice, savory, or sweetness to it you can. I have made a chipotle variety and one that was more brown sugar forward. I have even used it on broccoli and other veggies they turned out extra tasty. The only thing I have not tried it on is fish, but I bet that would be good as well.
Give this seasoning a try it is super versatile but it is great on its own and it is not that spicy. I have bought 3 bags of this seasoning so far and I will be buying it again and again.

Thank you for the detailed and enthusiastic review! We’re thrilled to hear that our seasoning enhances everything you’ve tried, from steak to vegetables and even snacks like popcorn. Your creativity in using it in various dishes and blends is inspiring, and we’re excited that you’re enjoying its versatility and balanced flavor. We appreciate your continued support and look forward to serving you with more great products!

C
Clinton Howeth
Willie Pete

Great on chicken, turkey and veggies too.
Get the big bag!!! I make chicken wings for the kids and they love them.

Chicken, turkey, veggies — Willie Pete really does it all, Clinton. And smart move on the big bag, especially with kids raiding those wings.

C
Chris VanKeuren

Fast delivery. This is a gift for my son in-law. I think he's going to love it!

S
Steinhouse Chocolates & Gourmet Foods
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
love the spice

love the spice and flavor!!!!

Appreciate you! Glad the flavor hit the mark.

M
Mike League
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
This stuff makes your bird fly!

This is awesome stuff. Have used it to win several awards at competitions

Award-winning birds! That's what we love to hear. Congrats and thanks, Mike!

L
Lee Barbee
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
Good Flavor!

This chicken seasoning is always a hit with friends and family. It delivers a great flavor profile for any chicken recipes.

Lee, Willie Pete winning over friends and family on chicken night is mission accomplished. Great to hear it's a hit at your table!

D
Dennis Supak
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
Nice flavor and stayed in place on

Nice flavor and stayed in place on chicken

Good to hear, Dennis — Willie Pete holding tight on chicken and bringing the flavor is exactly the mission. Keep firing it up.

J
Josh Grotberg
11oz Bottle
How bold is the flavor?:
Mild & Subtle
Explosive & Bold
How many different foods can you use this on?:
Single Use Only
Works on Everything
How spicy is it?:
No Heat at All
Mouth on Fire
How would you rate the overall quality of the product?:
Dull
Fresh
Finally found it

Looked for years for a seasoning that everyone in my house would like. This is it. Absolutely perfect.

Josh, finding the one seasoning the whole house agrees on is no small feat — glad Willie Pete finally sealed the deal.