[{"id":8915714075,"handle":"all","title":"All Products","updated_at":"2025-10-04T06:03:46-05:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan id=\"docs-internal-guid-32317536-7fff-4568-aed2-fd6faa0fc4d1\"\u003eExplore the full arsenal of bold flavor with Grill Your Ass Off’s All Products collection. From Veteran crafted seasonings and sauces to beef jerky, grilling gear, and gift sets, this collection has everything you need to fire up your next cookout or kitchen creation. Whether you're a backyard pitmaster or just getting started, you'll find high-quality, attitude-packed essentials that bring serious heat to every meal. 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These are the boldest, most flavorful, and most-loved products in the lineup, all crafted with all-natural ingredients and Veteran pride. Whether you're stocking up on your favorites or discovering what the hype’s about, this collection delivers knockout taste and grilling greatness in every bite. Taste what makes it the Best Ass around.\u003c\/p\u003e","published_at":"2023-04-06T16:54:06-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"rush"},{"column":"title","relation":"not_contains","condition":"Elite Pitmasters Care Package"},{"column":"title","relation":"not_contains","condition":"ASSurance"},{"column":"title","relation":"not_contains","condition":"Mystery"},{"column":"title","relation":"not_contains","condition":"Donation"}],"published_scope":"web"},{"id":319596560555,"handle":"build-your-own-1","title":"Build Your Own","updated_at":"2025-10-04T06:03:46-05:00","body_html":"","published_at":"2025-07-21T11:50:40-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Condiments_Bundle"},{"column":"tag","relation":"equals","condition":"Jerky_Bundle"},{"column":"tag","relation":"equals","condition":"Salts_Bundle"},{"column":"tag","relation":"equals","condition":"Seasonings_Bundle"},{"column":"tag","relation":"equals","condition":"Beer.Salts-Drink.Mixes_Bundle"}],"published_scope":"global"},{"id":319028494507,"handle":"elite-products","updated_at":"2025-10-04T06:03:46-05:00","published_at":"2025-07-07T14:49:25-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New \u0026 Elite Products","body_html":""},{"id":311459840171,"handle":"quick-order","title":"Quick Order","updated_at":"2025-10-04T06:03:46-05:00","body_html":"","published_at":"2025-01-04T16:29:38-06:00","sort_order":"best-selling","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Build Your Own"}],"published_scope":"web"}]
“Jerky tough enough for the trail, tender enough for your couch.”
Description: Saddle up, partner—this is the jerky that built legends. Our Cowboy Beef Jerky delivers that timeless blend of smoky, savory flavor with just the right kick of pepper to keep you reaching for another piece. It’s tender, hearty, and bold—exactly what you’d want when you’re out riding fence lines or just conquering your Netflix queue.
Unlike the leathery stuff you’ll find at a gas station, this jerky is crafted to be rich in flavor and easy on the bite. Every strip packs a mouthwatering balance of smoky beef and seasoned perfection, making it a true nod to the wild west roots of jerky.
So, holster that hunger and draw yourself a bag—because once you start, it’ll disappear faster than whiskey at a saloon.
Bullets:
Tender, smoky beef jerky with bold cowboy flavor
Protein-packed, perfect for road trips, workouts, or everyday snacking
No jaw-breaking chew—just tender, flavorful strips
