The Story Behind Sailor Jerry® Ironsides BBQ Sauce (and How It Helps Veterans!)

What started as a random spam email transformed into one of the most powerful projects we’ve ever taken on. In this behind-the-scenes video, Grill Your Ass Off founder Jason Murff shares how an unexpected pitch led to a partnership with Sailor Jerry® Spiced Rum and a mission that gives back to those who’ve served.

Watch the full story below to hear how the Ironsides BBQ Sauce came to life.

 What Makes Ironsides BBQ Sauce Special?
This isn't your average sauce. Ironsides is a bold, rich BBQ sauce infused with Sailor Jerry® Spiced Rum, delivering the perfect balance of sweet, tangy, and smoky with a kick of attitude. But what truly sets it apart is its purpose.

Supporting Our Veterans
50% of all profits from the Ironsides BBQ Sauce are donated to The Independence Fund—a 501(c)(3) nonprofit committed to empowering our nation's severely wounded veterans through mobility, independence, and community support.

When you grab a bottle, you're not just elevating your grill game—you’re fueling a mission that supports those who’ve fought for our freedom.

Join the mission through flavor. Get your bottle of Sailor Jerry® Ironsides BBQ Sauce today and be part of something bigger than barbecue.